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How to break into marketing Marketing is a popular field and the competition within the industry can make it a tough one to break into. Most employers are looking for a strong academic record with strong arts degree results, as well as relevant experience. It can be a classic case of catch 22 – you need experience to get a job, but you need to a job to get experience. However, there are several steps that you can take to improve your chances of breaking into the marketing business. Relevant experience is highly rated by marketing employers, and you can gain experience by taking up a part time or summer work experience position in a marketing-related field, such as market research or public relations. Internships and volunteer work within marketing firms or within company or charity marketing departments are another great way to gain relevant experience. Internships, work experience and volunteer roles not only look great on your resume; they provide real world experience of what it’s like to work within the field, and they show potential employers that you have a genuine drive and ambition to work within the marketing industry. While these positions are often unpaid, they are also a great way to network and make contacts, and can sometimes lead to full time or part time paid roles. Networking is incredibly important too. As the saying goes, it’s not what you know, but who you know. Besides interning and work experience, marketing trade events and career fairs provide perfect opportunities to get to meet people who work in the industry. You can increase your value to potential employers by brushing up on IT skills. Having a strong working knowledge of a range of popular software packages, such as Microsoft Word, Adobe Photoshop, Excel and Macromedia Dreamweaver, will be highly advantageous. Since so much marketing now takes place online, learning basic HTML skills can be useful too. Keeping up to date with the latest marketing trend and buzzword is essential. Make a habit of reading through trade publications like Marketing Week and Campaign on a regular basis. You can also keep up to speed with what potential employers are looking for by checking recruitment websites like Tigerjobs in the US and Reed.co.uk in the UK, where you’ll find the latest marketing jobs and useful contacts. 
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Adman Promotional Company, Inc.